Want to make the most out of YOUR brand, stand out from the crowd, and achieve professional success? Unearthing your personal brand allows you to grow your network, secure unique opportunities, and build your client/revenue base. Actively crafting and communicating your brand message will yield success throughout your career. Your personal brand follows you tirelessly, and it is informed by everything you post, write, photograph, pin, like, and tweet. To thrive in today’s fiercely competitive and complex environment, you can't leave your personal brand to chance. Instead, to achieve your professional goals and be on top of a decision maker’s short list, you have to make a name for yourself. Learn how to strategically take control of your message and begin to articulate your value or “wow” factor.